Challenge
Managing a community of tens of millions is never going to be easy. Keeping them engaged, informed, and working towards the same goals requires something very special.
Crowd1 wanted to breathe new life into their platform, with a new look for their site and app, but how do you ensure this works effectively for each and every Affiliate, no matter their circumstances or location?
Our role
brand innovation strategy
brand messaging
prototyping
user research
customer support
Solution
ICT has initiated a complete overhaul of Crowd1’s site, drastically increasing its clarity and user friendliness, making it easier for Crowd1 Affiliates to feel connected to the company and to keep abreast of important developments within the company.
These changes make it easier for Affiliates to keep track of their business and make the best possible decisions with clearer information from the company.
Result
The Crowd1 platform revamp is ongoing, this page will be updated once it has launched.